To preserve and elevate the original American art-form of musical theatre by producing and developing professional musicals, cabarets and outreach programs that uplift, inspire and enhance the quality of life for residents and visitors.
The Winter Park Playhouse fulfilled its mission and positively impacted the lives of over 25,000 residents and visitors through its Mainstage Series, Spotlight Cabaret Series and educational outreach program REACH. The five top accomplishments from 2015-2016 were:
1. Producing six Mainstage musicals and twelve Spotlight Cabarets.
2. Providing quality arts enrichment experiences to 10,000 underserved children in Title I schools, day nurseries and community centers throughout Central Florida at no cost to them.
3. Expanding the current facility to double the original size by taking over the lease on adjacent property. The nearly 10,000 square foot facility now has the necessary space to offer more lobby space for patrons and support the administrative, technical and production needs of a growing theater.
4. Increasing annual Series subscribers 21% to 967.
5. Voting in three new Board Members.
The top five goals for the current year include:
1. Increasing annual Series subscribers at least 10% to 1063.
2. Providing free, quality arts enrichment experiences to 10,000+ underserved children in Central Florida.
3. Purchasing the currently rented facility so the organization has a permanent home.
4. Increasing contributed income to help support and expand professional programming.
5. Broadening the Board and audience to reflect more diversity.
The Winter Park Playhouse's top 5 most pressing needs are to:
Founded in 2002, The Winter Park Playhouse is the only professional musical theatre in Central Florida, one of two in the State and one of eight in the Southeastern region. It is known for producing high quality musical theatre that entertains, uplifts and inspires thousands of residents and visitors each year.
I have been with the Playhouse since its inception 14 years ago and am so proud to be a part of this extraordinary organization. Our staff, volunteers, and performers believe whole-heartedly in the importance of musical theatre and its ability to uplift the spirit, touch the heart and transform people of all ages, backgrounds and economic status. The Playhouse is known for high-quality entertainment but also for its welcoming, comfortable environment where patrons are treated as family members.
From the moment it was founded, the Winter Park Playhouse has generated energy in the community, ignited enthusiasm among continuously growing audiences, and focused on strategic growth in an era when arts organizations have faced extraordinary financial challenges. As the President of the Board of Directors and a committed Playhouse supporter from the beginning, it is truly remarkable to have the opportunity to offer first-class live musical theatre and to promote its positive impact on our community.
Research continues to document the transformative and healing power of music and laughter. They dramatically reduce stress, have short and long term health benefits and contribute to a better quality of life.
In addition to the goal of preserving and advancing the original American art form of musical theatre, The Winter Park Playhouse is dedicated to improving the health, well-being and quality of life for Central Florida residents and visitors by producing professional musicals, cabarets and educational outreach programs that uplift, entertain, and inspire.
Utilizing the 5-year strategic plan as a guideline, the organization will strive to achieve the following goals:
· To advance and preserve the original American art-form of musical theatre.
· To develop and present new musical theatre works.
· To foster and support the artistic growth and development of professional actors, musicians, writers and composers.
· To uplift and inspire Central Florida’s youth through quality educational musical theatre experiences.
· To diversify the Board of Directors, staff, artists and audience to better represent the world in which we live.
· To improve the health and well-being of Central Florida’s senior citizens through professional musical theatre experiences.
Although 25,000+ people were served last year, the Playhouse’s ultimate goal is to become a thriving arts organization with the necessary resources (staff, facility,financial support) to expand programming and make quality musical theatre experiences available to the entire community, regardless of their age or financial ability.
In order to advance the work that will support the Winter Park Playhouse’s mission and accomplish the long-term goals, the Playhouse Board and staff will employ the following strategies:
The Winter Park Playhouse has a solid reputation and proven track record for producing high quality musical theatre that positively impacts the Central Florida community. The ongoing commitment to artistic excellence and the dynamic staff and Board of Directors are driving forces behind the success of the organization.
The theatre opened in 2002 in the back of a performing
arts school at 711 Orange Avenue with only 50 seats, but produced 3 shows and
served 2,100 people. Year after year,
the Playhouse has consistently expanded programming and the facility to meet the
growing demand and better serve the community.
Today, The Winter Park Playhouse has 123 seats and serves over 25,000 patrons annually. Since 2002, The Playhouse has produced 85 musicals and 69 cabarets, totaling 1,500 performances and enriching the lives of more than 160,000 residents and visitors. Its exceptional educational outreach program has provided free musical theatre experiences to over 50,000 underserved children at schools and community centers throughout Central Florida. According to the Americans for the Arts Economic Prosperity Calculator, The Winter Park Playhouse’s economic impact on Winter Park will surpass $1,200,000 this year.
The short term success will be determined by the number of patrons attending the theatre, patron satisfaction and series renewals. By the end of the 2016-2017 Series, we intend to increase in-house attendance to 18,500, increase annual series subscribers by 20% to 1,000 and improve the quality of life for all who attend.
The Playhouse’s ultimate long-term goal is to improve the quality
of life and overall health of the residents and visitors in Central Florida by making professional musical
theatre experiences that entertain, uplift and inspire accessible to all people.
Launched in response to a community need that
emerged when the economy was struggling, public schools were cutting budgets, and
valuable arts programs were being eliminated. One component of
REACH provides live performances of Schoolhouse
Rock Live! Jr., a
musical that teaches history, grammar, math, science, and politics to students
schools throughout Central Florida. Supplemental support materials are
distributed to teachers prior to the performances to enhance the overall
The arts are proven to
help close the achievement gap. The collection of research described in
Critical Links: Learning in the Arts and Student Academic and Social
Development finds that learning in the arts may be uniquely able to boost
learning and achievement for young children, students from economically
disadvantaged circumstances, and students needing remedial instruction.
The long-term success of R.E.A.CH is to enrich the lives, enhance the educational experience and inspire all underserved elementary children in Central Florida each year through involvement in quality musical theatre programming.
The program success is tracked by feedback from the faculty, administrators and students themselves. We have follow-up discussions and surveys after each performance.
The tools used to determine the success of the Spotlight Cabaret Series are attendance, revenue generated, patron satisfaction and the rate of retention. The ticketing system collects relevant data and produces reports on attendance, sales revenue and retention rates. Patron surveys are distributed regularly to gather demographic data and feedback which is compiled and reviewed by the staff.
The long term goal is to positively impact the senior's mental and physical health. The goal it that they will experience greater happiness, reduced anxiety and depression. They will feel more vital, connected and social and relationships with facility staff, resident neighbors and family will deepen. Memory capabilities will be strengthened in an effort to slow the onset of dementia.
The Winter Park Playhouse has experienced significant growth since its inception in 2002. Attendance has steadily increased from 2000 patrons in the first year to 17,296 patrons during the 14-15 Series. Annual series subscribers have increased 360% in four years. Being one of only two professional musical theatres in the state of Florida, the Playhouse provides a unique form of entertainment that has wide appeal and attracts visitors from around the world.
Heather co-founded The Winter Park Playhouse in 2002. She received a BBA in Management from The University of North Florida and has 27+ years experience in management, sales and theater. She has been a member of Actors’ Equity Association, the professional actor’s union for 25 years, and The American Federation of Television and Radio Artists for 18 years.
Roy has over 50 years of experience as a performer, Director, Choreographer, and Artistic Director. He served as an entertainment manager at Universal Studios Florida for 6 years and has been a member of Actors’ Equity Association, the professional actor’s union, for 36 years. He has directed, choreographed and performed in over 250 productions across the country including Broadway, National Tours, Regional, Stock and Dinner Theater. He is a member of the Park Avenue Merchants Association and the Central Florida Performing Arts Alliance.
Lisa received her BSA in Communications from Miami University in Oxford, Ohio. She is the former Director of Sales for the Arts & Cultural Alliance and a 25 year veteran of the tourism and group sales industry. She has worked in the subscription sales department of the John F. Kennedy Center for the Performing Arts in Washington D.C. and held numerous positions for Fortune 500 entertainment organizations including Planet Hollywood Inc. and Hard Rock Café International Inc. where she developed the sales and marketing departments as Vice President of Sales.
Perhaps the most striking characteristics of the Board and staff of The Winter Park Playhouse are the mutual respect and support that are manifested in our leadership, management, and team effort at all levels. All members are active in Central Florida business, civic, and charitable organizations and bring considerable national and international experience in leadership, finance, performing arts and cultural programs, communication, education, and strategic planning.
Staff and Board work effectively side by side to achieve Playhouse goals and objectives. As the organization grows, we realize the importance of putting organizational measures in place to ensure long term stability and sustainability. We are currently working with a professional fundraising consultant to develop a fundraising plan. A business continuation insurance policy is currently in process. In addition, both a management succession plan and the organizational policies and procedures are under development.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
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