USTA Florida Section Foundation Inc
12005 Performance Dr.
Orlando FL 32827-7285
Contact Information
Address 12005 Performance Dr.
Orlando, FL 32827 7285
Phone (321) 545-8940 2000
Web and Social Media
Instagram
Video
Mission
Mission Changing Lives Through Tennis
Leadership
CEO/Executive Director Alexis Senge Johnson
Board Chair Celia Rehm
Board Chair Company Affiliation Jacksonville Youth Tennis Association
History
IRS Ruling Year 2004
Financial Summary
Revenue vs Expense Bar Graph
 
 
Projected Revenue $110,000.00
Projected Expenses $100,000.00
Statements
Mission Changing Lives Through Tennis
Impact
  • 2018 is the year we strive to hit 4,000 Play Tennis! specialty license plates on the road.  That would help us towards reaching our goal of being able to award $100,000 in grants, as well as securing the plates from legislation trying to eliminate them.
  • This being our 10th year of having the Play Tennis! specialty license plates available, we have made it a priority to connect with those who have the plates so they can see the impact of their $25 annual contribution towards funding approximately 50 equipment grants, 10 program grants and 10 facility grants each year.
  • In an effort to ensure that individual and corporate donors can easily see how their money impacts the tennis community around them, we are going to be fully available via 3 social media platforms and a redesigned website.
  • Improving our grant submission system to make it easier for those that might not typically be comfortable with application processes.  We wish to make it easier for those needing the funding to get their applications in for consideration.
Independent Research has been conducted on this organization's theory of change or program effectiveness? No
Needs In order to make it possible for us to say "yes" to youth and adaptive athletes or programs for underserved players and public tennis facilities in need, we are in need of donors.  Our grant programs are sustained through annual contributions collected from the Play Tennis! specialty license plates, individual and corporate donors.  We aim to award $100,000 in grants each year to the Florida tennis community, but that's only possible if we receive enough contributions to make that possible.
Background
USTA Florida Section Foundation provides financial support to organizations that help people of all ages and abilities improve their health and quality of life through the game of tennis.  The Foundation grants offer funding for you tennis programs, adaptive tennis programs for those with special needs, community tennis programs in economically challenged areas, along with facility assistance in the renovation, refurbishment and building of quality tennis facilities.  Between 2010 - 2017, the USTA Florida Section Foundation has provided over $1,220,800 in equipment, program support and facility grants to the tennis community throughout Florida in the form of 721 grants that were awarded.
CEO Statement

At the USTA Florida Section Foundation our mission is to “Change Lives Through Tennis,” but that is only brought to fruition because of our generous donors.  Their contributions make it possible for us to say “yes” to youth or adaptive athletes in need of equipment or a program starting up for underserved players that needs assistance getting off the ground.  Thanks to past donations, the USTA Florida Section Foundation has provided over $1,220,800 in equipment, program support and facility grants to the tennis community throughout Florida for a total of 721 total grants awarded between 2010 and 2017. 89 of those grants were given to schools while 156 went specifically to after school programs. 17 grants were awarded to Boys & Girls Clubs and 25 were given to YMCAs to support tennis programs. In addition to helping all those students develop self-esteem through the lifelong sport of tennis, 39 grants were distributed to adaptive programs with 20 of those specifically funding Special Olympics related needs. Just when donors think their contributions couldn't possibly have gone any further, 26 grants were given to support the restoration or construction of quality public tennis facilities within our great state.  We are grateful for their partnership and appreciate how they impacted the tennis community while helping others in a life changing journey.

Board Chair Statement

Celia Rehm, current President of the USTA Florida Foundation and a longtime volunteer with USTA Florida and the USTA Florida Foundation has been involved with the expansion of tennis programs at the community level for 25 years. As a tennis player herself, she has experienced first hand the benefits of playing the sport. “Tennis is a sport you can play for life”, she says. “ More importantly, it is a sport that enhances the lives of children and adults of all capabilities in so many ways. The lessons taught go beyond the tennis courts, the attributes gained stay with you for life. A contribution from you can help a child, a special olympian, a future olympian, an autistic child, a disadvantaged child or adult live up to their potential. With your help, our Foundation can grant resources to meet the unmet needs of public for the startup or expansion of tennis programs in the public communities in Florida.

CEO/Executive Director/Board Comments

At the USTA Florida Section Foundation our mission is to “Change Lives Through Tennis,” but that is only brought to fruition because of our generous donors. Their contributions make it possible for us to say “yes” to youth or adaptive athletes in need of equipment or a program starting up for underserved players that needs assistance getting off the ground. Thanks to past donations, the USTA Florida Section Foundation has provided over $1,220,800 in equipment, program support and facility grants to the tennis community throughout Florida for a total of 721 total grants awarded between 2010 and 2017. 89 of those grants were given to schools while 156 went specifically to after school programs. 17 grants were awarded to Boys & Girls Clubs and 25 were given to YMCAs to support tennis programs. In addition to helping all those students develop self-esteem through the lifelong sport of tennis, 39 grants were distributed to adaptive programs with 20 of those specifically funding Special Olympics related needs. Just when donors think their contributions couldn't possibly have gone any further, 26 grants were given to support the restoration or construction of quality public tennis facilities within our great state. We are grateful for their partnership and appreciate how they impacted the tennis community while helping others in a life changing journey.

NTEE Information
Primary Organization Type Philanthropy,Voluntarism & Grantmaking Foundations
Primary Organization SubType Fund Raising & Fund Distribution
Secondary Organization Type Youth Development
Secondary Organiztion SubType Fund Raising & Fund Distribution
Tertiary Organization Type Community Improvement, Capacity Building
Tertiary Organization SubType Fund Raising & Fund Distribution
Areas Served
Geographic Areas Served
FL
FL - Brevard
FL - Lake
FL - Marion
FL - Orange
FL - Orlando
FL - Osceola
FL - Polk
FL - Seminole
FL - Sumter
FL - Volusia
FL - Winter Park
Instead of catering to a specific town or neighborhood, we provide funding for grant applicants throughout the state of Florida.
Goals
HelpWhat is the organization aiming to accomplish? This is the organization's ultimate goal for intended impact.
  • Our first goal is to increase fundraising via our Play Tennis! specialty license plate so that we can continue awarding grants for tennis programs serving people of all ages and abilities throughout Florida.  We plan to continue being of assistance to schools, after-school, parks & recreation, Public tennis facilities, youth organizations (such as Boys & Girls Clubs and YMCAs) and the Special Olympics Florida programs via our grant offerings.
  • Obtaining and designing a new grant system in an effort to make the application process less intimidating to new applicants.  We believe this will allow us to reach more areas of Florida and assist new programs that might have hesitated in applying during past grant cycles.
Strategies
HelpWhat are the organization's strategies for its stated long-term goals?
  • With the website redesign and a new social media presence, we are making information more readily available in an effort to allow transparency to our donors about how important their contributions are.  This is also allowing us to bring more widespread marketing to the Play Tennis! specialty license plates in general.  We have partnered with a third party vendor to enable online purchases of the plates for the convenience of Florida drivers who are interested in supporting the cause behind them as we learned many found buying the plates at their local tax collector to be extremely time consuming.  A full scale marketing campaign for the plates has been brought back to life and is being actively managed in an effort ensure we hit our plate targets for the year.
  • We have partnered with a new online grant vendor to design a much improved system that will be remarkably simple for potential grant candidates to utilize.  The new system with partner with our website redesign to ensure applicants have what they feel they need at their finger tips in an effort to put their best foot forward on the applications.
Capabilities
HelpWhat are the organization’s capabilities for doing this? What resources, capacities, and connections support its progress towards long-term goals? We're fortunate to have assistance from the USTA Florida Section's marketing team, our Board of Directors, a team of Play Tennis! Tag Ambassadors, the USTA Florida Section's Tennis Service Representatives and Local League Coordinators that are all focused on helping spread knowledge about, the opportunities for and accomplishments achieved through the Play Tennis! specialty license plate and our grant programs.
Indicators
HelpHow will the organization know if it is making progress? What are the key qualitative and quantitative indicators against which the organization assesses its progress toward its intended impact?
  • We are able to obtain Play Tennis! specialty license plate records on the 1st of each month, broken down by county of registrations within Florida, in an effort to evaluate our progress towards our intended impact of getting 4,000+ plates on the road in 2018 so that we can ensure $100,000 available for grant opportunities.  This allows us to test and adjust our marketing strategies each month in response to the data received.
  • Our website redesign features the ability for grant applicants to ask questions and provide feedback as they go through the application process.  In addition, our Tennis Service Representatives are ready to partner with the Foundation Executive Director in assisting those in their area through the application process so that they can see first hand if there are any struggles from our newest applicants.
Progress
HelpWhat has and hasn’t been accomplished so far?
  • Obtaining the Play Tennis! specialty license plate online became available on 1/1/2018
  • New social media account for the Foundation launched 1/25/2018
  • The redesign of the website and grant systems are in the final stages and plan to be live in February of 2018.
Programs
Description Tennis program providers may apply for Equipment Grants for their youth tennis, Masters Tennis, and adaptive tennis programs.
Population Served Children and Youth (0 - 19 years)
People/Families with of People with Disabilities
Aging, Elderly, Senior Citizens
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. Since 2010, there have been 616 Equipment Grants awarded to Florida tennis programs that total $794,667.27.
Description Charitable nonprofit organizations or government agencies may apply for Program Support Grants.
Population Served Children and Youth (0 - 19 years)
People/Families with of People with Disabilities
Aging, Elderly, Senior Citizens
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. Since 2010, there have been 73 Program Support Grants awarded to Florida tennis programs that total $295,726.64.
Description The Foundation continues to offer Facility Assistance Grants, with a strong priority of adding 36' and 60' blended lines to existing tennis courts and for the building of permanent 36' and 60' tennis courts at public facilities.
Population Served Children and Youth (0 - 19 years)
People/Families with of People with Disabilities
Aging, Elderly, Senior Citizens
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state.
Since 2010, there have been 26 Facility Assistance Grants awarded to Florida tennis facilities that total $117,962.85.
Board Chair
Board Chair Celia Rehm
Company Affiliation Jacksonville Youth Tennis Association
Term Nov 2015 to Nov 2018
Board Co-Chair
Board Co-Chair
Board
Board Members
NameCompany AffiliationsStatusCertificate*
Dana Andrews AttorneyVotingYes
Donn Davis Small Business OwnerVotingYes
Judy Foster Suncoast Tennis FoundationVotingYes
Jean Mills Laver's Resort and The Polo Club Boca RatonVotingYes
Connor Montana Plantation Community Tennis AssociationVotingYes
Celia Rehm Jacksonville Youth Tennis AssociationVotingYes
*This individual has been awarded a Certificate in Orientation to Board Service by the Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College ebi.rollins.edu,
Board Term Lengths 3
Board Term Limits 0
Board Ethnicity
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Policies
Written Board Selection Criteria Yes
Written Conflict of Interest Policy Under Development
Percentage of Monetary Contributions 50%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Standing Committees
Standing Committees
Committee Name
By-laws
Distributions / Grant Making
Communications / Promotion / Publicity / Public Relations
CEO/Executive Director
CEO/Executive Director Alexis Senge Johnson
Term Start Oct 2017
Email johnson@ustaflorida.com
Experience Alexis brings to the position extensive experience in fundraising, grant proposal writing, and marketing in the non-profit sector. She has a Master’s Degree in Nonprofit Management with a focus in fundraising events from the University of Central Florida. While working for Walt Disney Parks and Resorts in various capacities, Alexis developed strong skills in event management, personnel operations, budget overview, and customer relations. She has also led the fundraising efforts for TheatreWorks Florida as their Development Director and grant proposal writer since 2014.
CEO Salary Range N/A
Former CEOs
Former CEOs
NameStartEnd
Linda Curtis Jan 2004May 2017
Staff
Number of Full Time Staff 1
Number of Part Time Staff 0
Number of Volunteers 10
Number of Contract Staff 0
Plans
Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 2
Date Strategic Plan Adopted Nov 2016
Management Succession Plan No
Organization Policies And Procedures No
Other
Affiliations
AffiliationYear
United States Tennis Association2004
AFP (Association of Fundraising Professionals)2018
Association of Fundraising Professionals - Member2018
State Registration Yes
State Charitable Solicitations Permit Yes
State Charitable Solicitations Permit Expiration Month Oct
State Charitable Solicitations Permit Expiration Year 2018
Fiscal Year
Fiscal Year Start Jan 01, 2018
Fiscal Year End Dec 31, 2018
Documents
Form 990s
YearDocument
2016Form 990
2015Form 990
2014Form 990
2013Form 990
2012Form 990
2011Form 990
2010Form 990
2009Form 990
2008Form 990
Detailed Financials
Expense Allocations
Fiscal Year201620152014
Program Expense$83,314$78,772$143,376
Administration Expense$7,321$14,146$2,869
Fundraising Expense$0$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.141.310.59
Program Expense/Total Expenses92%85%98%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$180,672$167,642$138,744
Current Assets$180,672$167,642$138,744
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$180,672$167,642$138,744
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountFoundations, Corporations and Individuals $101,816Foundations, Corporations and Individuals $120,094Foundations, Corporations and Individuals $85,453
Second Highest Funding Source & Dollar AmountInvestment $1,849Investment $1,722Investment $1,233
Third Highest Funding Source & Dollar Amount -- -- --
Solvency
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
Comments
CEO Comments
Foundation Comments
Voluntary Organizations Active in Disaster
Notes Programs listed here are those that are only activated during a disaster. Some organizations have unified budgeting and do not budget by program. Because of this, some budget fields may be blank or represent an approximation. Organization describes previous experience during the immediate response, recovery or rebuilding phases following a disaster.
Nonprofit USTA Florida Section Foundation Inc
Address 12005 Performance Dr.
Orlando, FL 328277285
Primary Phone (321) 545-8940 2000
CEO/Executive Director Alexis Senge Johnson
Board Chair Celia Rehm
Board Chair Company Affiliation Jacksonville Youth Tennis Association
Year of Incorporation 2004